前言:格力作为目前国内空调行业的领头羊,其经营理念与发展模式一直为业内所称道,其中“格力模式”(又称格力渠道模式)被奉为圭臬,那么“格力模式”的本质是什么,它是通过什么运作的,今天我们站在企业设计的高度,分别从金融产品与财务分析角度揭开格力模式神秘的面纱,进一步探寻这种模式的内在运行 Preface: As the leader of the domestic air conditioner industry, Gree has always been praised by the industry for its business philosophy and development model. Among them, “Gree” (or Gree channel model) is regarded as the standard, then the essence of “Gree Mode” What is it, through what operation it is, today we stand in the height of business design, respectively, from the perspective of financial products and financial analysis of the mysterious veil Gree, to further explore the inner operation of this model