论文部分内容阅读
前段时间发出中期财报的统一又上了各媒体的头条。去年,统一方便面演绎了单品入账40亿的神话。老坛酸菜牛肉面以黑马之势在方便面这个已经成熟的行业爆了个大冷门。它挑战了传统的龙头老大康师傅的绝对地位,大有颠覆行业之势,顺带引发了方便面行业的“酸菜热”。统一的闪亮登场晃了诸位看官的眼,大单品模式的呼声一时达到巅峰——40亿带来的狂热,这是可以理解的。然而,就在众企业各显神通、磨拳霍霍谋划下一个大单品黑马之际,统一2013年的中财报,给他们泼了一盆冷水:统一上半年营收122亿元,较2012年同期的
Some time ago issued a unified interim earnings report on the headlines of the media. Last year, the unified instant noodles interpretation of the myth of a single product accounted for 4 billion. Lao Tan pickled beef noodles in dark horse in instant noodles in this already mature industry burst a big upset. It challenged the traditional leader of Master Kong Master’s absolute position, a great subversion of the industry trend, incidentally triggered the instant noodle industry “pickled hot.” A unified debut Akira chant you see the eyes of the big single product model temporarily reached its peak - 40 billion fever brought, it is understandable. However, in all enterprises superb, grinding fist Hoe next big dark horse plan to unify the 2013 earnings report, poured a pot of cold water: unification in the first half revenue of 12.2 billion yuan, compared with 2012 same period