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“乳饮料当前面临的形势很复杂,既有市场环境的变化,也有成本经营的变化,更有消费观念的变化。大的趋势是乳饮料进入了一个市场相对垄断的时代,强者愈强。因此,小洋人必须寻求‘破茧’路径,以自己的‘蝶变’来迎接挑战。”小洋人生物乳业集团营销总监胡伟军的一番分析,让大家对当前的乳饮料市场有了一个全面和清醒的认识,同时也看到了乳饮料市场发展的新机遇。
“The current situation facing dairy beverages is very complicated, with changes in the market environment, changes in cost management, and changes in consumer attitudes. The big trend is that milk beverages have entered a period of relatively monopolistic market, and the strong are stronger.” Therefore, the small foreigners must seek the path to ’break the cricket’ and meet their challenges with their ’butterflies.’’ An analysis by Xiaowei Ren Bio Dairy Group Marketing Director Hu Weijun gave everyone a chance to have a current milk beverage market. Comprehensive and sober understanding also saw new opportunities for the development of the dairy beverage market.