论文部分内容阅读
近日获悉,2015年,我国B2C家电网购市场(含移动终端)规模再创新高,达到3 007亿元,同比增长49%,线上已经成为家电市场强劲拉动力。2015年,我国家电零售市场从整体来看实现了小幅增长,但从线下和线上市场分别来看,却是冰火两重天。线下零售量和零售额均出现不同程度的下跌,线上市场则逆势高速增长,成为拉动整体家电零售市场、实现增长的生力军。2015年京东坐稳家电网购市场六成江山,份额达到60.2%,天猫下半年发起集中攻势,以29.4%的份
It has been learned recently that in 2015, the scale of B2C home appliance online shopping market (including mobile terminals) reached another record high of 30.7 billion yuan, an increase of 49% over the same period of last year. The online market has become a strong driving force for the home appliance market. In 2015, the retail sales of household electrical appliances in our country achieved a slight increase as a whole. However, from the perspective of offline and online markets, the retail market of household electrical appliances in China was a drowsy one. The offline retail sales and retail sales both showed different degrees of decline, while the online market contrarian grew rapidly, becoming a new force driving the overall home appliance retail market and achieving growth. In 2015, Jingdong sits on a stable of home appliances online shopping market with 60% of the market. Tmall launched a concentrated offensive in the second half of the year with 29.4%