本文论述了研究读者学习动机和学习兴趣的意义,学习动机、学习兴趣与学习积极性的关系,在此基础上,提出了图书馆培养读者学习动机和学习兴趣的策略,即通过丰富多彩的活动培养读者学习动机、根据心理特点激发读者学习兴趣、利用数字资源培养读者学习兴趣、通过阅读推广培养读者学习动机和兴趣等。 This paper discusses the relationship between readers ’learning motivation and interest in learning, learning motivation, learning interest and learning enthusiasm. On the basis of this, this paper puts forward a strategy of library to cultivate readers’ learning motivation and learning interest, that is, cultivating students through colorful activities Readers motivation to learn, based on psychological characteristics to stimulate readers interest in learning, the use of digital resources to cultivate readers’ interest in learning, through reading to promote readers learning motivation and interest.