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视觉传达专业的主要作用是传播和推广,是设计人员利用设计符号向对方传递一些信息的设计专业,如:插图、文字、标志等平面视觉符号。视觉传达涉及的领域众多,其内容有广告设计、印刷版面设计、数码产品设计等。随着课程改革不断的推进,在教学中,“新常态”给视觉传达专业人才培养带来了新机遇,但是在“新常态”下视觉传达专业人才培养也面临着很多挑战,需要以动态的视角,紧跟社会发展和时代进步的潮流,来观察视觉传达专业的变化,从而不断的提升人才培养质量。
The main function of the visual communication profession is to spread and popularize. It is a design specialty that designers use the design symbols to transmit some information to each other, such as graphic visual symbols such as illustrations, words and signs. Visual communication involves many areas, its content advertising design, print layout design, digital product design. With the continuous advancement of the curriculum reform, new normals have brought new opportunities for the cultivation of visual communication professionals in teaching. However, under the new normal, visual communication professionals are faced with many challenges, It is necessary to observe the changes in the visual communication profession with a dynamic perspective and follow the trend of social development and the progress of the times so as to continuously improve the quality of personnel training.