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从2012年1月1日开始,长春市听众突然发现,曾经充斥长春电台的医药、医疗专题广告消失了。做出这个改变的决定需要胆识和远虑,因为就前几年长春电台广告收入的情况来看,医药、医疗广告每年带来的直接收入是2500万,占到全台全年收入的三分之一。长春电台接下来要考虑的问题就是,取消了医药医疗广告之后,空余的时间拿什么节目去填充?这个问题的重要性在于,它是树立电台新形象、奠定电台未来发展的基础,也是提升媒体公信力、改善媒介生态环境、重塑媒介
From January 1, 2012 onwards, Changchun listeners suddenly found that the medicine and medical advertising that once filled Changchun Radio disappeared. The decision to make such a change requires courage and long-term thinking. For the past few years, the income from the advertising of Changchun radio stations shows that direct income from medical and medical advertisements is 25 million yuan each year, accounting for one-third of the annual revenue of Taiwan one. Changchun Radio next question to consider is that after canceling the medical and medical advertisements, the free time to what program to fill? The importance of this issue is that it is to establish a new image of the radio, laying the foundation for the future development of the radio, but also to enhance the media Credibility, improve the media ecological environment, reshape the media