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形象公开权是人格利益商业化的产物,是经济发展,科技进步的结果。美国在其判例法的发展过程中,逐步确立并统一了对形象公开权的保护。我国目前还没有关于商事人格权的法律规定,而人格标识的商品化利用,并不是传统民事权利体系中的人格权或财产权所能涵盖的,用传统人格权来调整这类社会关系已经显示出它的不适应性。因此,探讨并逐步引进形象公开权具有重要的现实意义。
The right to open the image is the product of the commercialization of personal interests and the result of economic development and scientific and technological progress. In the development of its case law, the United States gradually established and unified the protection of the right to open the image. At present, there is no legal regulation on the personality right of commercial affairs, and the commercialization of personality identification is not covered by the personality right or the property right in the traditional civil rights system. It has been shown that using the traditional personality right to adjust such social relations Inappropriateness. Therefore, to explore and gradually introduce the right to open the image has important practical significance.