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目的:探究大学文化在校园标识系统设计中的应用方法以设计出独具特色的大学标识系统从而提升校园形象展现大学魅力。从大学文化的概念谈起,剖析它的内容、元素构成与表现形态并结合标识系统本身的形式与功能要求,论述了在标识系统设计中体现大学文化的必要性。方法:提出了大学文化表现形态转化为标识系统基本造型的设计方法即取形,表意与传神。并以淮阴工学院为例进行标识设计,以证明相关设计方法的可行性。结论:将大学文化元素融入校园标识系统设计中的方法研究,有助于各大学打造有独特文化内涵的标识从而提升大学形象与品质。
Objective: To explore the application of university culture in the design of campus signage system to design a unique university signage system so as to enhance the campus image and show the charm of the university. Starting with the concept of university culture, analyzing its content, elements and forms of expression and the requirements of form and function of identification system itself, the necessity of embodying university culture in the design of identification system is discussed. Methods: The design method of converting the cultural expression form of a university into the basic shape of a marking system is proposed. Taking Huaiyin Institute of Technology as an example, the logo design is demonstrated to prove the feasibility of the relevant design method. CONCLUSION: The study of integrating university culture elements into the design of campus signage system will help universities create logo with unique cultural connotations so as to enhance the university image and quality.