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人们的生活水平不断提高,国人对待食品的要求自然也越来越高。随着食品种类的不断增加,食品广告日渐繁多,广告文案也从以前的简单介绍食品口味到更多强调食品的健康。食品广告文案内容与形式不断进步,研究食品广告文案有利于更好地理解食品广告的创作方法,也便于更深入了解广告文案是如何用自己的文字打动人心的。运用雷蒙·威廉斯(Raymond Williams)的“关键词”研究法,抽样并统计食品广告中出现频率最高的词语,即可
People’s living standards continue to improve, people’s treatment of food naturally higher and higher requirements. With the continuous increase of types of food, food advertisements are more and more ad copy from the simple introduction of food tastes to more emphasis on food health. Food ad copy content and form of continuous improvement, the study of food ad copy is conducive to a better understanding of the creative methods of food advertising, but also to facilitate a better understanding of how the ad copy is touched in their own words. Use Raymond Williams’s keyword research to sample and count the most frequently occurring words in food advertisements.