目前国内最成功的企业当属海尔,张瑞敏先生关于品牌全球化的3个要素中,有一条非常值得大家思考:“从机遇利润到双赢利润:利润不限于机遇,而在于双赢,你有什么样的资源,人家便给你什么样的资源进行交换,这是品牌肯定的基础。”反过来思考客车企业的口碑建设,最行之有效的方式就是:做老实 At present, the most successful business in China is Haier and Mr. Zhang Ruimin one of the three elements of brand globalization is worth thinking about: “From the opportunity profit to the win-win profit: The profit is not limited to the opportunity, but the win-win situation. What are you Resources, people will give you what kind of resources to exchange, which is the brand’s positive foundation. ”In turn, thinking of the bus company’s reputation building, the most effective way is: to be honest