我国餐饮行业的经营重点正从简单的竞价、拼质、比量,向更加注重品牌经营和文化培育的深层次方向转变。在商务部《全国餐饮业发展规划纲要》(2009—2013)中明确表明,当前餐饮企业发展的主要方向和任务是提升品牌文化水平、推进餐饮产业化发展。由此可见,品 The focus of the catering industry in China is moving from a simple auction, fight quality, the amount of more emphasis on brand management and cultural development in the deeper direction. In the “Outline of National Catering Industry Development Plan” (2009-2013) issued by the Ministry of Commerce, it clearly shows that the main directions and tasks for the current development of catering enterprises are to enhance the brand culture and promote the development of the catering industry. This shows that products