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城市形象,名片先行,户外广告在某种程度上正起着导入印象、扮靓都市的作用。从最初蜂拥分羹的部落混战状态,到今天群雄逐鹿、各据一隅的鼎盛时期,正当人们以为我国的户外广告业将一如既往地高调发展时,一纸公文却给这个行业带来沉痛打击。几年前开始的整治行动,进入2005年后达到白热,全国户外广告四面告急,相关人士奔走疾呼。究竟什么原因导致户外广告遭遇重挫?如何在各方的激烈博弈中寻求最佳平衡点?本期专题广泛听取不同意见
City image, business card first, outdoor advertising to a certain extent, is the introduction of the impression that Dress up the role of the city. From the initial melee battles of tribal melee to today’s crowded, according to the heyday of the corner, just as people think our country’s outdoor advertising industry will continue to be high-profile development, a paper document has brought a devastating impact on the industry. A few years ago, the remediation action started to reach the white-hot after 2005, and the national outdoor advertising was in an emergency all the way. What causes the outdoor advertising suffered a serious setback? How to seek the best balance between the parties in the fierce game? This issue to listen to a wide range of different opinions