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随着科学技术的飞速发展,产品的更新换代时间在逐渐缩短。每年市场上都有许多新产品出现,但每种新产品能否获得成功及成功的程度是各不相同的。有的新产品一投入市场,就以惊人的魔力迅速占领市场;有的新产品上市初期销路尚好,但随着时间的推移,销售下滑;有的新产品上市初期,并没有很多消费者乐于接受,但慢慢的其销路不断扩大;有的新产品根本打不开销路,很快在市场上消声匿迹。影响新产品市场扩散的因素有哪些?如何加快新产品的市场扩散?本文就此问题作一分析。
With the rapid development of science and technology, product replacement time is gradually shortened. There are many new products on the market every year, but the extent to which each new product will succeed and succeed varies. Some new products, as soon as they are put on the market, quickly occupy the market with amazing magic power. Some new products are still in the early stages of listing but their sales have declined over time. Not many consumers are willing to accept some new products when they are listed on the market. , But slowly its sales continue to expand; some new products simply do not open up the road, quickly disappeared in the market. What are the factors that affect the proliferation of new product markets? How to speed up the market diffusion of new products? This article analyzes this issue.