中国企业的海外布局策略

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近年来,在直接出口遭受到越来越多反倾销、技术壁垒和绿色壁垒的局面下,中国企业凭借生产制造方面的优势开始积极布局海外——组织当地生产,建立海外生产基地、销售渠道和品牌的现象已蔚然成风。而在中国企业“海外触角”不断“扩张”的同时,跨境商务活动也变得日益复杂,企业面临着各种风险和挑战。盯紧“新闻频道”海外业务网点的布局,不仅要考虑当地市场的发展前景,还要兼顾产品在 In recent years, as direct exports have suffered more and more anti-dumping, technical barriers and green barriers, Chinese enterprises have started to actively plan their overseas operations by virtue of their manufacturing advantages - to organize local production, set up overseas production bases, sales channels and brands The phenomenon has become common practice. In the meantime, as cross-border business activities become more and more complicated in China, enterprises face various risks and challenges as Chinese enterprises expand their business overseas. Keep an eye on the “News Channel” layout of overseas business outlets, not only to consider the development prospects of the local market, but also take into account the product
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