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“广告越来越难做了。”这是眼下电视媒体以及不少传统媒体的感慨。互联网来势汹汹,不仅抢了传统媒体的人(观众),还抢了传统媒体的钱(广告),一副“一度倾人城,再度倾人国”的架势。抛开那些已经关停的报纸杂志不说,广告王央视老大哥去年开始就一反常态不再公布广告招标中标金额,2015年的央视广告招标会更是一再反常于去年,2015年的央视招标会不请记者,不对外宣传,能多低调就尽量多低调,
“It’s getting harder and harder to advertise.” This is the feeling of the television media and many traditional media right now. Menacing Internet, not only robbed the traditional media people (audience), but also robbed the traditional media money (advertising), a “once rendezvous city, once again pouring people” posture. Put aside those newspapers and magazines that have been shut down do not say, Advertiser CCTV Big Brother started last year uncharacteristically no longer advertised bid amount of money, CCTV advertising tender in 2015 is more and more anomalous In last year, CCTV in 2015 bidding will not Reporter, not publicity, to be as low-key as possible more low-key,