我做渠道业务的时间不长,工作中经常遇到经销商对公司的要求、政策、活动执行不力或者不配合的情况。我向别人讨教时,有人说对经销商必须强硬一些才能镇住他们,也有人说我们不是强势品牌,对经销商要多沟通说服多服务。公司下达的要求作为我必须执行,我想请问对经销商怎么才能硬起来,或者应该用什么样的态度才能让他们更好地合作? I have not been doing channel business for a long time. I often encounter situations where the dealers’ requirements for the company, policies, and activities are ineffective or not. When I asked for advice from others, some people said that they had to be tougher for the dealers to calm them. Others said that we were not a strong brand and we had to communicate more with the distributors. The requirements issued by the company must be enforced by me. I would like to ask how can dealers be hardened, or what kind of attitude should they use to enable them to cooperate better?