通过分析高职电子商务专业现状和培养中存在问题,提出人才培养要准确定位、加强校企合作、创新课程体系建设、加强师资队伍建设四个对策,培养出适合社会需求的、具有较强电子商务应用、学习、创新能力的高素质技能型专门人才。 By analyzing the current situation of e-commerce in higher vocational education and the existing problems in cultivation, it puts forward four measures to accurately locate the talents, to strengthen the cooperation between colleges and enterprises, to innovate the curriculum system, and to strengthen the construction of the teaching staff, to cultivate a suitable education system with strong electronic Business applications, learning, innovative ability of high-quality skilled professionals.