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近些年来,移动电话、掌上电脑等由无线技术产生的新产品的大量普及,使得电子商务可以随时随地开展活动。同时,微信、QQ等聊天工具已经从一种社交软件逐渐变成营销软件,微商开始在移动电子商务市场出现并迅速崛起,成为年轻人青睐的新型创业方式。本文通过文献资料分析法、面谈法、类比分析法和问卷调查法,分析得出新疆大学生微商现状以及存在的问题,并根据所存在的问题提出对策建议。
In recent years, the proliferation of new products, such as mobile phones and PDAs, created by wireless technologies has enabled e-commerce to take place whenever and wherever possible. Meanwhile, WeChat, QQ and other chatting tools have gradually changed from a kind of social software into marketing software. The micro-commerce began to emerge in the mobile e-commerce market and quickly emerged as a new type of entrepreneurial way favored by young people. Through literature analysis, interview, analogy analysis and questionnaire, this paper analyzes the status quo and existing problems of undergraduates in Xinjiang and puts forward countermeasures and suggestions according to the existing problems.