1月16日,总部位于美国的品牌咨询公司Interbrand发布了“2011年全球最佳品牌”。这份由100个品牌组成榜单上,无一家中国大陆品牌,中国台湾地区企业HTC第一次上榜,排第98位。对这份“全球最佳品牌”榜单的公正性和可信度,一些人表示质疑。比如,评选主体是美国一家品牌咨询公司,上榜品牌中前十名均为美国公司;又如,评选标准是品牌价值,而品牌价值带有一定的主观色彩。由美国财经杂志《财富》评出的“世界 On January 16, Interbrand, the U.S.-based brand consultancy, released ”The World’s Best Brand 2011“. The list of 100 brands on the list, no one Chinese mainland brand, Taiwan, China’s enterprises HTC for the first time on the list, ranked 98th. Some have questioned the fairness and credibility of this ”best global brand“ list. For example, the selection of the main body is a US brand consulting firm, the top ten brands in the list are American companies; another example, the selection criteria is the brand value, and brand value with a certain subjective color. The ”world" judged by Fortune, a US financial magazine