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一件产品,在同一个工厂里生产,由同一批工人采用同样质料生产,如果贴上不同的商标,所产生的价值就完全不一样,这就是所谓的“同工同质不同价”。如广州熊猫衬衫厂生产的衬衣一般卖到60-70元,但是在该厂同工同质加工的“金利来”衬衣市场上却可以卖到300元,品牌价值远远超出了产品本身。品牌的价值发现,让人们不得不刮目正视品牌的魅力。“可口可乐”总裁曾经说过:假如有一天我的生产企业被一把火全部烧光,我仅用这几个字母就可以在世界任何一个地方贷款。可见,品牌的价值之大,作用之大是不容置疑的,因为品牌是创造附加价值最主要的源泉;
A product, produced in the same factory and produced by the same batch of workers using the same material, will have a completely different value if it is labeled differently. This is what is called a “ . Such as the Guangzhou Panda shirt factory shirts sold generally sold 60-70 yuan, but in the factory with the same quality of processing ”Jinlilai “ shirt market but can be sold for 300 yuan, the brand value far beyond the product itself. The value of brand discovery, so that people have to face up to the brand's charm. ”Coca-Cola " President once said: If one day my manufacturing company was a fire all burn, I only use these letters can be anywhere in the world to loan. Can be seen that the value of the brand, the role is undoubted, because the brand is to create the most important source of added value;