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文化与旅游产业融合发展、相互促进,对区域经济的发展至关重要。针对当前两者融合发展存在的竞争激烈、质量参差不齐、配套设施落后、宣传推广不足、思想意识落后等问题,树立“以旅游为中心,以文化为辅助,将文化发展应用到旅游产品上”的理念,加强旅游设施建设、大力开发旅游文化产品、加大宣传推广力度、加强员工培训,是各地区文化与旅游产业融合发展的一条新路径。
The integration and development of culture and tourism industry are mutually reinforcing and crucial to the development of regional economy. In view of the current competition and fierce competition between the two, uneven quality, outdated facilities, lack of promotion, lack of ideology and other issues, establish a “tourism-centric, cultural assistance, the cultural development applied to tourism products On the ”concept of strengthening tourism facilities, vigorously develop tourism and cultural products, increase publicity and promotion efforts to strengthen staff training, is the integration of culture and tourism industry in all regions of a new path of development.