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每一种营销渠道的崛起,在前期开发时总是不被大多数人看好,只有当这种模式被普遍应用时,人们才发现隐藏在这一渠道模式下的巨大潜力。譬如小糊涂仙对酒店终端开发所创立的终端模式,娃哈哈非常可乐对乡镇、农村市场的开发所创立的“农村包围城市”模式,国美、苏宁对专业家电连锁渠道开发的模式等,莫不如此。社区营销,从表面上看只是市场的一个很小组成部分,带不来实质性的销售效果,并且耗时费力。然而,这一营销模式,却极有可能改变当前许多行业产品的营销困局。
The rise of each marketing channel is not always favored by most people in the early stages of development. Only when such a model is widely used have people realized the great potential hidden in this channel model. Such as small fairy cents on the terminal development of the terminal model created by the hotel, Wahaha very Cola on the township, rural market development created by the “rural encircling the city” model, Gome, Suning professional home appliance chain channel development model, and so on. Community marketing, on the face of it, is just a small part of the market that does not deliver substantial sales results and takes time and effort. However, this marketing model is most likely to change the marketing dilemma of many current industry products.