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随着体育越来越受到人们的关注,国内各地纸媒也对体育新闻报道加大了力度。自20世纪末至21世纪初,网络媒体的崛起成为各地报纸严重同质化的助推器。如何满足广大受众对体育新闻的需求?如何提高纸媒在同城媒体中的竞争力?从目前国内一些报纸的成功经验看,已渐渐显现出从以前单纯的竞技体育新闻向边缘化体育新闻发展的
With the sports getting more and more people’s attention, the paper media all over the country also intensified the sports news coverage. From the late twentieth century to the beginning of the twenty-first century, the rise of online media has become a booster for the serious homogeneity of newspapers around the world. How to meet the needs of the broad masses of the audience for the sports news? How to improve the media in the city media competition? From the current success of some newspapers experience, has gradually emerged from the previous pure sports news to the development of marginalized sports news