Hearts and Minds

来源 :CHINAFRICA | 被引量 : 0次 | 上传用户:wodeweibo
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
  PrOfessiOnaL ballerina Yu Chuanya sets high standards for herself. After a recent long haul flight from Beijing to Johannesburg, the 25-year-old went straight into intensive rehearsals soon after landing, ignoring the effects of jet lag in pursuit of her craft. What drove her passion was the unique collaboration on the ballet classic Swan Lake, jointly presented by Joburg Ballet of South Africa and Liaoning Ballet of China.
  Though the Chinese dancers had only five days to rehearse with their South African peers, the first gala performance thrilled a full house in Johannesburg. A highlight of the 2015 Year of China in South Africa events, the collaboration saw 20 performances that created a box-office record for Joburg Ballet, bringing in about $212,000 and witnessing an average attendance rate of over 87 percent.
  Supported by China’s Ministry of Culture and South Africa’s Department of Arts and Culture, Swan Lake was a new initiative of the two ballet companies to jointly explore the commercial performance market in South Africa. It is a brand of innovative cooperation that augers well for future Sino-African cultural ties.
  A matter of satisfaction
  The year 2006 marked a milestone in the development of Sino-African cultural relations. The Beijing Summit of Forum on China-Africa Cooperation (FOCAC) that year established “a new type of strategic partnership” between China and Africa, attaching equal importance for the first time to cultural exchanges and mutual learning as to political trust and economic cooperation.
  After eight years of progress in stepping up cultural interactions with African countries, China has made such brand programs as the China-Africa Cultural Cooperation Partnership Program, African Cultural Visitors Program, and China/Africa Culture in Focus a success.
  “The Sino-African cultural exchanges and cooperation over the past years have shown the trend of increasingly diversified participants while focusing on cultural branding,” said Song Yangqun, Director of African Affairs at the Bureau for External Cultural Relations of China’s Ministry of Culture.
  Data from the Ministry of Culture confirms the trend. From 2007 to 2009, China held three sessions of African Cultural Visitors Program to share cultural management experience. In 2012, the First Cultural Ministers’Forum of FOCAC was held in Beijing.
  Nigerian Minister of Culture and Tourism Edem Duke, speaking on behalf of African delegates, expressed his satisfaction on the fruitful cultural exchanges in his address at the opening ceremony. Duke diverged from his drafted speech to say, off the cuff, “We have witnessed the exchanges strengthening mutual friendship and I believe [they] enhance the well-being of both Chinese and Africans.”   The forum also passed the Beijing Statement, which aims to deepen Sino-African cultural cooperation. It was decided that in the next three years, 100 cultural institutions from each side would start working together under the China-Africa Cultural Cooperation Partnership Program. The program would be a platform to develop and collaborate on art professionals and help African nations develop cultural businesses. The two ballet companies joining forces for commercial performances in South Africa this year, according to observers, is an example of effective implementation of the cultural partnership program.
  “Joint production seems natural as conditions are mature in South Africa for commercial performances in terms of theater conditions, ways of promotion, cast and audience resources,” Song Yanqun told ChinAfrica. He added that not every African country however has the resources as South Africa does and it takes time to nurture the African market and find a suitable mode of operation. “Countries like Zimbabwe, Namibia, Mauritius and Seychelles have the potential to become the next market,” he said.
  The co-produced ballet is only one of the series of activities staged in the Year of China in South Africa, the first time an African country has hosted a Year of China. Different cultural activities centered on China, including Peking Opera shows, intangible cultural heritage exhibitions, symposiums and TV and film festivals have been staged as part of the event.
  Going beyond entertainment
  The innovative model of two ballet companies coproducing a performance has also become a platform for bilateral cultural industries’ cooperation.
  Paul Mashatile, former Minister of Arts and Culture of South Africa, said culture had become a major driving force for economic growth in many African countries. Boasting of rich cultural resources, China and Africa face a common challenge in how to translate these resources into economic benefits for the well-being of the people. “Culture is not only entertainment, it is also about business, and about jobs,” Mashatile told ChinAfrica.
  South Africa’s performing arts, Nigeria’s film industry dubbed Nollywood, the Makonde wood carvings of Tanzania, sculptures of Zimbabwe, they have all developed into famous cultural industries in Africa, according to Mashatile.
  “China and Africa need to jointly seek ways of transferring their respective unique cultural elements into products and promote them in each other’s domestic markets,” said Song.   In the past, governments were the only drivers and partners in this field. Now cultural cooperation is being expanded by letting the people and market play their parts. The Roundtable Conference on China-Africa Cultural Industry, held in 2013 and 2014, has become an information-sharing platform for exchanges and cooperation in the culture industry. African culture officials and experts and their Chinese colleagues discussed the role of the culture industry as an emerging industry on both sides, as well as policies, success stories, concerns and prospects for such cooperation.
  Song noted that combining cultural exchanges with the development of the economy and improvement of local people’s livelihood has achieved good results.
  China has enhanced vocational training in various fields, including the martial arts, library management, heritage protection, and pottery, to help African countries foster professionals. The focus of personnel training is shifting from government officials to artists, cultural management staff and professionals, according to Song.
  Since 2010, China’s Ministry of Culture has sent craftsmen from Qinghai and Guangdong provinces to Benin and Lesotho, to train locals in the techniques of thread inlaying and pottery respectively. “Such training for developing African skills was well-received,” he said.
  Yeneneh Tesfaye, a former Ethiopian student who trained at the Wuqiao Acrobatic Art School in north China’s Hebei Province, has gone on to become a star circus performer in his home country. He said the acrobatic course in Wuqiao, known as the home of acrobatics in China, taught him the ancient Chinese art and was a turning point in his life.
  Respect bridges civilizations
  As the saying goes, the key to people-to-people exchanges lies in heart-to-heart communication.
  No matter whether it’s an African student like Tesfaye learning acrobatics or the popular Chinese TV series, A Beautiful Daughter-in-Law Era, dubbed into Swahili, both enrich cultural and people-to-people exchanges and promote friendship.
  “African societies have the same large families that the Chinese have and their audiences can relate to the drama,” Cultural Counselor of the Chinese Embassy in Tanzania, Liu Dong, told ChinAfrica. “[The TV series] helped Africans understand today’s China better,”added Liu, who has made great efforts to promote Chinese TV series.
  Song Yanqun said geographical remoteness as well as language and cultural barriers do exist, yet the most important principle [for bridging the gap] is respect for each other’s people and civilization.
  The value of cultural cooperation is immeasurable.“Art knows no borders. The mission for both Chinese and South African dancers is to convey intimate emotions through the art form of ballet to the audience,”said Yu Chuanya, the ballerina.
  Song said that China’s cooperation with Africa, as put by President Xi Jinping during his visit to Africa, is guided by sincerity, real results, affinity and good faith.“In view of this, I believe the message delivered at the Johannesburg Summit of FOCAC will be one of China’s continued support for Africa,” he added.
其他文献
While most schoolgirls have secrets, Xiao Ping’s (not her real name) is a little different. Every day, without fail, she finds a quiet corner to take a dose of medication, hiding her actions away from
期刊
THRONGS of people were overwhelmed by tears and cheers on December 12, 2015 as French Foreign Minister Laurent Fabius, president of the Paris climate change conference, struck a green gavel. It signal
期刊
WHEN Xiao Renrong’s phone rang in the middle of the day, he found the caller beside himself. “Please come immediately,” the farmer begged. “It’s an emergency.”  So the 49-year-old Chinese veterinary e
期刊
Assessed as one of the poorest countries in the world by the World Bank in 2015, small, landlocked Malawi in southeast Africa needs investment - and needs it badly.  The Malawi Investment and Trade Ce
期刊
When egyptian President Abdel Fattah al-Sisi attends the G20 Summit in Hangzhou, Zhejiang Province, in September, it will be his third visit to China since assuming office in 2014 and will signal, acc
期刊
In nekemte, a town located in west Ethiopia’s Oromia State, a truck laden with telecommunication equipment is stuck fast in the mud. The small group of men accompanying it pushes as one and their face
期刊
From the first session, it was evident that the 27th African Union (AU) Summit convened in Kigali, Rwanda from July 10-18 was different. For starters, as she welcomed the African leaders, AU Commissio
期刊
WHAt comes to your mind immediately when we talk about sex?  In a sex education class for primary school students’parents in Dujiangyan, southwest China’s Sichuan Province, teacher Du Li asks this que
期刊
the party held only six months ago couldn’t have been more different. Both of them were there, ready to greet the guests, he looking frail but smiling while she added the glamor quotient with her fest
期刊
in beijing, people constantly tell me that they are mystified when they meet me for the first time, especially the Chinese. I look Indian but I speak fluent Chinese and I am actually from Sudan.  I am
期刊