兵者,诡道也。新者,以趋势而变也。当今世界,是品牌的世界,更是价值驱动的世界。如何把握品牌的创新,以适应企业发展的稳定需求和迎合市场人群的潜在需要,成为本期杂志关注的重点。我们试图通过创意营销这个话题来探讨当下的品牌创新。窃以为,这种创新应当具备几个要素:其一是符合市场经济的规律,即“留利”原则,商场就是一种价值的买卖,从生产者到渠道再到消费者,都是利益关联者。这种利益 Soldiers who, deception also. The new one changes with the trend. In today’s world, the world of brands is a value-driven world. How to grasp the brand’s innovation to meet the stable needs of the company’s development and meet the potential needs of the market population has become the focus of this issue of the magazine. We tried to explore current brand innovation through the topic of creative marketing. It is believed that this innovation should have several elements: First, it is in line with the laws of the market economy, that is, the principle of “Liuli,” shopping malls are a kind of value sales, and from producers to channels to consumers are Stakeholders. This kind of interest