一、本次调查的基本情况(一)本次调查的目的、对象。1.调查目的:获知甘肃肃北蒙古族地区媒介接触状况和受众基本状况及大众传播媒介在这一地区受众生活中的作用。“大众传播媒介是社会变革的代言者。它们所能帮助完成的是这一类社会变革:即向新的风俗行为、有时是向新的社会关系的过渡。”①本次调 First, the basic situation of the survey (a) the purpose of this survey, object. 1. Purpose of the survey: To find out the status of media exposure and the basic status of the audience in Mongolian area of ​​Subei in Gansu Province and the role of the mass media in the life of the audience in this area. “The mass media are the agents of social change and what they can do to help accomplish this type of social change is the transition to new customs and sometimes to new social relations.”