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品牌是一种无形资产。不断加强品牌建设已经成为企业发展的重要推动力。国网冀北电力有限公司是国家电网公司最年轻的省级电力企业,区位特殊、身份特殊、责任特殊,在国家电网公司全面建成“一强三优”现代公司的总体格局中扮演着特殊的角色。这份特殊性,决定了创新必须成为国网冀北电力发展的必由之路。国网冀北电力的创新既包括理念创新、战略创新,还包含管理创新和文化创新。积极挖掘品牌传播的特质,
Brand is an intangible asset. Constantly strengthening brand building has become an important driving force for the development of enterprises. State Grid Yubei Electric Power Co., Ltd. is the youngest provincial-level power company of the State Grid Corporation of China. It has a special location, special identities and special responsibilities. It plays a role in the overall structure of the State Grid Corporation’s complete modernization company. Special role. This particularity has determined that innovation must become the only way for the development of State Grid’s Yubei Electric Power. The innovation of State Grid Yubei Electric includes both idea innovation and strategic innovation as well as management innovation and cultural innovation. Actively tap the characteristics of brand communication,