改革开放以来,我国社会经济获得极为快速的发展,各个行业之间、各个企业之间的竞争也越来越激烈,尤其是在我国加入世界贸易组织之后,在全球经济一体化的大环境下,企业的竞争更为激烈。这种情况使得企业的生存更为艰难,而要改变这一现状,且提升企业自身的竞争力,营销是极为关键的,尤其是企业的全员营销。 Since the reform and opening up, China’s social economy has enjoyed extremely rapid development. The competition among various industries and among various enterprises has also become increasingly fierce. Especially after China’s accession to the World Trade Organization and in the global economic integration environment, Enterprise competition is more intense. This situation makes the survival of enterprises more difficult, but to change the status quo, and enhance their own competitiveness, marketing is extremely crucial, especially the full marketing of enterprises.