本文以伦敦申办2012年奥运会为个案,分析英国政府成功申奥的经验及法国失败的原因,旨在探讨政府如何利用公共关系传播手段,通过双向信息沟通,成功塑造优秀形象、顺利实现自身目标的策略,并在对比法国申奥失败的教训中,提炼出政府公共关系传播的真谛。 This article takes London to host the 2012 Olympic Games as a case to analyze the British government’s successful bid to host the Olympic Games and the reasons for the failure of France. The purpose of this paper is to explore how the government can use public relations to disseminate the information and successfully shape its excellent image to achieve its goal smoothly through two-way information communication , And contrasted the failure of France’s application for the Olympic Games to extract the essence of the government’s public relations.