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从某种意义上说,品牌就是指你与客户之间的关系,也就是人们私下对你的评价。由于消费者的需求层次增加和消费习惯的变化、市场竞争更加激烈和市场环境的变化,在未来,没有品牌的产品或服务是很难有长久生存空间,所以我们必须同时考虑到消费者感性和理性的需求才可以真正满足客户的需求。品牌管理是个复杂的、科学的过程。因而不可以省略其中任何一个环节。那么,究竟怎样才能成功地进行品牌管进呢?第一步:勾画出品牌的“精髓”,即描
In a sense, branding refers to the relationship between you and the customer, that is, people’s private evaluation of you. Due to the increasing level of consumer demand and changes in consumption habits, more intense market competition, and changes in the market environment, in the future, no branded products or services can hardly have a long-term survival space, so we must consider both consumers’ sensibility and Rational demand can truly meet the needs of customers. Brand management is a complex and scientific process. Therefore, you cannot omit any of these links. So, how can we successfully carry out the brand management? The first step: outline the brand’s “essence”, that is,