和人一样,品牌也有自身的个性。它们有的是身份的象征,有的代表着时尚与潮流。在产品同质化的时代,消费者越来越渴望先通过与品牌的沟通与交流并获得对品牌个性的认识。然后再做出自己的选择。品牌历史的积淀和优良的品质固然重要,但消费者较难在短时期内对其产生深刻的认识。更多的时候,消费者是通过品牌标识对品牌产生“先入为主”的第一印象,继而对品牌产生信赖感和忠诚度的。由此可见,品牌标识对于塑造品牌个性,提 Like people, brands have their own personality. They are some of the symbols of identity, and some represent fashion and trend. In the era of product homogeneity, consumers are increasingly eager to communicate and communicate with their brands and get their own brand identity. And then make your own choice. The accumulation of brand history and excellent quality is important, but consumers are more difficult to have a profound understanding of it in a short period of time. More often, consumers create a “preconceived” first impression of a brand through its brand identity, which in turn generates a sense of trust and loyalty to the brand. Thus, the brand identity for shaping the brand personality, mention