在我国,房地产是指土地、建筑物及固着在土地、建筑物上不可分离的部分和附着于其上的各种权益(权利)的总和。房地产市场营销的产生是生产力发展和商品经济发达的必然产物,市场营销是房地产经营过程中不可缺少的组成部分。总而言之,面对市场的风云变幻,房地产企业要想抓住机遇,迎接挑战,必须树立现代的营销观念,掌握现代的营销技术。 In our country, real estate refers to the sum of land, buildings and various rights and interests (rights) attached to inseparable parts of land and buildings. Real estate marketing is the inevitable product of the development of productive forces and the development of the commodity economy. Marketing is an indispensable part of the real estate management. In short, the face of changing market conditions, real estate companies want to seize the opportunity to meet the challenge, we must establish a modern marketing concept, master the modern marketing technology.