改革开放以来,上海商业初步实现了现代化和市场化,缩短了与国际商业先进水平的差距,保持了全国领先水平。但目前上海商业发展与发达国家主要国际大都市相比、与国际贸易中心的功能定位相比仍有不少距离,其中最核心的就是上海市场消费能级还偏小。因此,大力推动上海商业面貌繁荣繁华、商业布局合理有序、商业服务功能完善,既引导、满足消费,又创造、扩大消费,从而进一步提升上海市场消费能级,就成为一项迫切的任务。本文在分析上海市场消费结构,研究不同消费群体的消费需求和消费特征的基础上,针对性地提出上海市场消费能级的提升路径。 Since the reform and opening up, the commercialization of Shanghai has basically brought about modernization and marketization, shortened the gap with the international advanced level of commerce and maintained the leading level in the country. However, at present, compared with the major international metropolises in developed countries, commercial development in Shanghai still lags far behind the functional orientation of the International Trade Center. The core of this is that the consumption level in Shanghai is still small. Therefore, it is an urgent task to vigorously promote the prosperity and prosperity of Shanghai’s commercial scene, rational and orderly commercial distribution, and the improvement of commercial service functions. It not only guides and meets consumption but also creates and expands consumption so as to further enhance consumer spending in the Shanghai market. Based on the analysis of the consumption structure in Shanghai market and the study on the consumer demand and consumption characteristics of different consumer groups, this paper puts forward the path of upgrading consumer energy level in Shanghai.