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随着新媒体技术的市场化应用与推广,一方面为传统广电传媒业务的创新发展提供了更多优质的可以利用的资源,另一方面也对传统媒体的发展造成了一定的冲击。在这样的情况下,如何通过有效的方法来准确把握发展的机遇,同时克服相应的市场挑战,实现传媒业务的良好发展是广电传媒单位重点研究与实践的内容。本文首先对新媒体环境下广电传媒业务发展所面临的机遇与挑战进行针对性深入的分析,然后对创新广电传媒业务的发展提供一些新的发展思路方面的建议,希望能够促进广电传媒业务的良性发展。
With the market-based application and promotion of new media technologies, on the one hand, it provides more high-quality available resources for the innovation and development of traditional radio and television media businesses, and on the other hand, it has also had a certain impact on the development of traditional media. Under such circumstances, how to accurately grasp the opportunities for development through effective methods and meanwhile overcome the corresponding market challenges so as to achieve a sound development of the media business are the key research and practice contents of the mass media units. This article first analyzes the opportunities and challenges faced by radio and television media business in the new media environment, and then provides some new ideas for the development of innovative radio and television media business, hoping to promote the soundness of radio and television media business development of.