目前,“品牌”二字已经越来越多地频现于各种媒体,越来越成为社会各界关注的焦点,也成为了顾客选择产品的依据。据中国商业联合会、中华全国商业信息中心最近发布的统计监测信息显示,名牌产品的市场占有率大幅攀升,消费者越来越认“名牌”了。为什么消费者认品牌?因为品牌是企业综合素质 At present, the word “brand” has been frequently used in various media and has increasingly become the focus of attention of all walks of life. It has also become the basis for customers to choose products. According to the latest statistical monitoring information released by the China Chamber of Commerce and the All-China Business Information Center, the market share of brand-name products has risen sharply and consumers are increasingly recognizing “brand names.” Why consumers recognize the brand? Because the brand is the overall quality of enterprises