论文部分内容阅读
随着我国基层百姓健身意识的不断提高,体育经济的发展也越来越开,甚至已经成为了国民经济中的重要组成部分。但是由于我国体育经济商业化发展的时间还较短,期间还存在一些难以忽视的问题,已经引起了社会各界人士的广泛关注。笔者在前人研究的基础上,结合个人调查研究,系统分析了我国体育经济及其商业化发展的现状和存在的问题,指出了相应对策,以期能促进我国体育经济的快速发展。
With the continuous improvement of the people’s awareness of physical fitness in our country, the development of the sports economy is getting more and more open. It has even become an important part of the national economy. However, due to the relatively short development period of the commercialization of sports economy in our country, there are still some problems that can not be ignored during the period. It has drawn wide attention from people from all walks of life. Based on the previous research and the individual investigation, the author systematically analyzes the status quo and existing problems of sports economy and its commercialization in our country, and points out corresponding countermeasures so as to promote the rapid development of sports economy in our country.