双喜图经历了从民间传统吉祥图案到喜庆图案,再到商品标签的转变,在这个过程中,无论是形式还是意义都发生了改变。从形式效应与视觉心理角度出发,对双喜图在视知觉不同层面的感知、接受和判断方面做了简要分析,最后将其归结到人对于秩序感的追求。 Shuangxiu experienced through the auspicious patterns from traditional folk to festive patterns, and then the label of goods change, in the process, both in form and meaning have changed. From the perspective of form effect and visual psychology, this paper makes a brief analysis of Shuangxiu’s perception, acceptance and judgment in different aspects of visual perception. At last, it comes down to the pursuit of the sense of order.