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在武侠类影视剧作品中,每当某名门正派遇到强敌时,总会有几位其他门派中的大BOSS挺身而出,使出全部的功力和独门绝学合力迎敌,最终克敌制胜。这一境况放到服装行业中同样可行,面对困境,本土大牌手握回归产品、渠道下沉、“双资战略”三大法宝重塑品牌竞争力,为品牌年轻化注入了新的活力,也为行业突围破局提供了宝贵的思路。
In the martial arts films and television dramas, whenever a door decent encounter strong enemy, there will always be a few other big sects in the martial art to come forward, make all the skill and independence must learn together to meet the enemy, the final victory against the enemy. This situation into the apparel industry is equally viable, in the face of predicament, the local big hand to return to products, channels sink, “double capital strategy ” three magic weapon to reshape the brand competitiveness, brand rejuvenation into a new Vitality, but also for the industry broke through the breaking point provides valuable ideas.