近年来,会展行业的发展突飞猛进,现已成为我国新兴产业中的一支生力军。在现今高职教育现状和社会行业发展的大环境下,广告与会展专业建设与发展还处于初级阶段,面临着许多专业建设上的问题,尤其是面对综合性极强的会展行业,广告与会展专业定位问题就显得至关重要。文章针对广告与会展专业在建设与发展中的专业定位问题进行了系统性的研究与分析。 In recent years, the development of exhibition industry has been by leaps and bounds, and now it has become a new force in China’s emerging industries. Under the current situation of higher vocational education and the development of social industry, the construction and development of advertising and convention and exhibition major are still in its infancy and face many problems in professional construction. Especially in the face of the highly integrated convention and exhibition industry, Exhibition professional positioning issues is crucial. This article systematically researches and analyzes the professional positioning of advertising and exhibition major in construction and development.