有人形象地说:“广告就是一只手打开自家的门,同时用另一只手叩开人家的门。”如此说来,广告人的工作就是那两只手,一只连着企业,一只连着消费者,他像个媒人一样起穿针引线的作用,他必须得对两只手牵着的人负责。尤其是中国的企业和消费者,更是这样。大概许多新闻媒体的广告工作者都有相 Someone said vividly: “Advertising is a hand that opens its own door and opens the door of others with the other hand.” In this case, the advertiser’s job is the two hands, one company, one. Only connected to the consumer, he plays the role of a needle lead like a matchmaker. He must be responsible for the two people who are holding it. This is especially true for Chinese companies and consumers. Probably many advertisers in the news media have