副线品牌Old Navy至少还卖得便宜,而Gap的“无特色装扮”令其节节退败。2015年以来,Gap集团经历了一系列的管理层巨变,包括任职长达7年的公司主席兼CEO Glenn Murphy在2月的离职。8月Gap的同店销售额下滑8%,这已经是它连续第16个月下跌。旗下高端品牌Banana Republic也面临颓势,同店销售跌幅扩大至11%。只有Old Navy仍然保持着不错的势头,同店销售增长6%,而它在2014年同期还只有2%的增幅。正是因为有Old Navy的支撑,华尔街对这家公司才没有恶言相对。但毫无疑问Gap一直在衰落。 The secondary line Old Navy also sells at least cheaper, while Gap’s “no-name dress” make it a hit. Since 2015, the Gap Group has undergone a series of management changes, including the resignation of Glenn Murphy, chairman and CEO of seven years of service, in February. Same-store sales in August fell 8% Gap, which is the 16th consecutive month it fell. Its premium brand Banana Republic is also facing declining trend, with same-store sales declining to 11%. Only Old Navy still maintained a good momentum, same store sales increased 6%, while it only in the same period in 2014 only 2% increase. It is precisely because of the support of Old Navy, Wall Street, the company is no evil relative. But there is no doubt that Gap has been declining.