本研究结合西方文艺理论和吉姆森的框架理论,探讨媒介报道“制造母题”和“建构框架”的能力。大众媒介关于“宝马撞人案”的报道中,特定的“主题思想”、“意象”、“情节行动”反复出现,构成母题(motif)。同时,媒介报道通过不同类型的象征元素,建构报道框架,形成对“宝马撞人案”的“诠释包裹”(interpretive package),塑造公众对“宝马撞人案”及社会贫富差距的“集体理解”(collective sense-making)。 This study, combined with Western literary theory and Giemson’s framework theory, explores the media’s ability to report “making a motif” and “building a framework”. In the media coverage of the case of BMW, the specific theme of the theme, the image, the action of the plot appear repeatedly to form a motif. In the meantime, the media reports construct the reporting framework through different types of symbolic elements to form an interpretive package for the “BMW case” and create a public response to the “BMW case” and the society Gap between rich and poor “collective sense-making ” (collective sense-making).