1.数字媒体与文化软实力文化软实力是一个国家软实力的核心,而媒体不但是文化传播的介质和载体,它本身还是文化软实力的核心组成部分。信息时代,数字媒体已经显现出它在媒体领域、产业领域以及文化构建领域的勃勃生机。1.1数字媒体数字媒体是指以二进制数的形式记录、处理、传播、获取过程的信息载体,这些载体包括数字化的文字、图形、图像、 1. Digital Media and Culture Soft Power Culture Soft power is the core of a country’s soft power. Media is not only the media and carrier of cultural transmission, but also is itself the core component of cultural soft power. In the information age, digital media has shown its vitality in the media, industrial and cultural fields. 1.1 Digital Media Digital media are information carriers that record, process, disseminate and acquire information in the form of binary numbers. These carriers include digital text, graphics, images,