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9月8日至9日,第六届中国报刊广告大会暨2012-2013中国报刊广告投放价值排行榜发布会在广州举行,此次会议由中国广告协会报刊分会主办,广州日报承办。来自全国百余家报刊社(集团)领导、知名广告主和4A广告公司代表、业界精英近200人汇聚一堂,探索新传播环境下报刊市场化运作、发展新趋势,共谋报刊经营变革之道。中国广告协会会长李东生、中国广告协会秘书长燕军出席了此次会议。李东生会长在讲话中充分肯定了中国报刊近期取得的成绩,他说,各大报刊社的经营者们顺应世界潮流,加快推进纸媒的数字化转型。譬如建立新闻网站、发布电子版、媒体官微、移动新闻客户端、LED电子屏等等,这些举措无不体现了你们在纸媒的突围之路上锲而不舍、迎难而上的信心与决心,相信报纸经营的开拓创新
From September 8 to September 9, the 6th China Press Conference and the 2012-2013 China Newspaper Advertising Value Ranking Conference were held in Guangzhou. The conference was sponsored by the Press Branch of China Advertising Association and undertaken by Guangzhou Daily. Nearly 200 newspaper and newspaper (Group) leaders, well-known advertisers and 4A advertising companies from across the country brought together nearly 200 industry elites to explore market-based operation of newspapers and periodicals in the new communication environment and to develop new trends in order to seek ways of managing newspaper circulation. . Li Dongsheng, president of China Advertising Association, and Yan Jun, secretary general of China Advertising Association attended the meeting. In his speech, President Dong-sheng Li fully affirmed the achievements recently made by the Chinese newspapers and journals. He said that operators of major newspapers and periodicals follow the trend of the world and speed up the digital transformation of paper media. For example, the establishment of news websites, the release of electronic version, the media official micro, mobile news client, LED electronic screen, etc., these initiatives all embody the confidence and determination of perseverance on the road to break through the paper media, the newspaper management Pioneering and innovative