改革开放以来,随着新潮消费观的出现,加上新闻媒介的推波助澜,一夜之间贵族化之风吹遍华夏大地。“忽如一夜春风来,千树万树梨花开”。服务于贵族、追求高档化成为一种新的时尚。新的消费观伴随着“大款”、“富婆”而领导新潮,相形之下,大一统不再那么具有吸引力了。在利益的驱使下,种种特色服务应运而生,从而也创造出一个个新的市场,然而,在这么一种服务大款、追求高利润的服务定位中,“大众化”却逐步混同于低档化、庸俗化。一个庞大的群体大众,也渐渐被市场所遗忘,大众服务遂被置之一旁。 Since the reform and opening up, along with the emergence of a new wave of consumer attitudes, coupled with the news media’s fueling, overnight winds of aristocracy have blew through the land of China. “Suddenly like a spring breeze, thousands of trees pear blossom.” Serving the nobles and pursuing gentrification become a new fashion. The new concept of consumption is accompanied by “big money” and “rich woman” leading the new wave. By contrast, the big unity is no longer so attractive. Driven by interests, various special services emerged as a result, which also created new markets. However, in such a service orientation that seeks to serve large sums of money and pursue high profits, “popularization” has gradually become equated with low-grade. Vulgarization. A large group of people has gradually been forgotten by the market, and mass service has been set aside.