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当前传统渠道与在线渠道并行已经成为供应链的普遍模式,电子商务平台企业积极发展小微贷款体系,本研究聚焦这种第三方平台供应链金融情况下双渠道供应链的协调机制。通过对比供应商主导和零售商主导两种不同供应链的决策过程和利润情况,我们发现在供应商主导型供应链中,供应商的利润较高;零售商主导供应链中,零售商的利润较高;说明供应链成员能够利用其主导权谋取更高的利润水平。而零售商主导型供应链中,供应商的产量更大,零售商使用主导权时激励供应商提高了产量。但零售商主导型供应链的整体利润水平低于供应商主导型供应链,这主要是零售商在激励供应商提高产量的同时也给整个供应链带来了产能过剩的风险。本研究结果和相应的数值计算程序可以为相关企业寻找供应链金融优化决策提供支持。
At present, traditional channels and online channels have become the universal model of supply chain. E-commerce platform companies are actively developing the micro-loan system. This research focuses on the coordination mechanism of the dual-channel supply chain under such third-party platform supply chain finance. By comparing the decision-making process and profit situation between supplier-led and retailer-led two different supply chains, we find that the supplier’s profit is higher in the supplier-led supply chain. In the retailer-led supply chain, the profit of the retailer Higher; explain the supply chain members can use their dominant position to seek higher profit levels. In the retailer-led supply chain, the supplier output is larger, and when the retailer uses the dominant power, the supplier is encouraged to increase the output. However, the overall profitability of the retailer-led supply chain is lower than that of the supplier-led supply chain. This is mainly because retailers are at a risk of overcapacity in the entire supply chain while stimulating suppliers to increase their output. The results of the study and the corresponding numerical calculation programs can provide support for relevant enterprises to find the optimal decision of supply chain finance.