习近平总书记在中央政治局第十二次集体学习时指出,提高国家文化软实力,关系我国在世界文化格局中的定位,关系我国国际地位和国际影响力,关系“两个一百年”奋斗目标和中华民族伟大复兴中国梦的实现。由此可见,中国软实力的建设已经成为国家战略的重要一环。一、关于软实力(一)软实力的界定软实力一词最早由哈佛大学著名学者约瑟夫·奈在二十世纪九十年代初提出。奈认为,软实力指的就是:“一种通过让人做 At the twelfth collective study conducted by the Political Bureau of the Central Political Bureau, General Secretary Xi Jinping pointed out: ”To enhance the soft power of our country’s culture and to our country’s position in the world cultural pattern will affect China’s international status and international influence. “Struggle Goal and the Realization of the Chinese Dream of Rejuvenation of the Chinese Nation. This shows that the construction of China’s soft power has become an important part of its national strategy. First, on the soft power (A) the definition of soft power The term soft power was first introduced by the famous Harvard University scholar Joseph Nye in the early nineties. Chennai believes that soft power refers to: ”One by making people do