一、分析市场现状竞争激烈市场空当难找2000年以来,乳品业是我国食品工业中发展最快、成长最好的产业之一。从1978年到1998年的20年间,全国奶类总产量增长了7.7倍,年平均递增率为11.6%。强烈的市场需求在激活企业的同时,也使我国乳品业的竞争到了白热化的程度。国内方面:光明、三元、伊利、三鹿等争分夺秒南征北战,争抢地盘;国际方面:世界排名前20位的乳品企业已全部在中国登陆,大有攻城掠地之势。我国乳业市场的现状是:大多数企业规模小、技术落后、生产效率低下。乳品行业要生存、要发展,必须形成大的企业集团,不仅 First, the analysis of the status quo in the market highly competitive market is hard to find since 2000, dairy industry is the fastest growing food industry in China, one of the best growing industries. In the 20 years from 1978 to 1998, total milk production in the country increased by 7.7 times, with an average annual rate of increase of 11.6%. Strong market demand in the activation of enterprises at the same time, but also make China’s dairy industry competition heated up. Domestic aspects: bright, ternary, Yili, Sanlu and other race against time to fight Southern Campaign, competing for the site; International: the world’s top 20 dairy companies have landed in China, a lot of siege potential. The current status of China’s dairy market is: Most small-scale enterprises, backward technology, low productivity. Dairy industry to survive, to develop, must form a large enterprise group, not only