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包装设计是一门综合性和专业性非常强的艺术设计课程,在现当代市场化经济条件下,培养出适应市场化社会化需求的优秀合格人才正是这门课程的宗旨目标。文章就广告设计专业中的包装设计课程,结合课堂的教学实践,从而对包装设计课程的教学改革进行探讨。广告设计是一门综合性的应用学科,是现代广告信息传播中的一个非常重要的环节。而现代商品广告的信息传播主要就是通过视觉语言进行表达的。如:图形、文字、色彩等视觉元素符号。当对某商品进行广告信息宣传时,就会通过这些视觉元素符号对其商品进行必要的外观
Packaging design is a comprehensive and highly specialized art design course. Under the current market economy, it is the aim of this course to cultivate qualified qualified personnel to meet the market-oriented social needs. The article discusses the teaching reform of packaging design course on the package design course in advertising design specialty and the classroom teaching practice. Advertising design is a comprehensive application of the discipline, is a very important part of modern advertising information dissemination. The information dissemination of modern commodity advertising is mainly through the visual language to express. Such as: graphics, text, color and other visual elements symbols. When advertising a product advertising information, it will be the visual elements of these symbols to their products the necessary appearance